Genre

Genre is defined as ‘a style or category of art, music, or literature’. Genre is important for many reasons, including that whatever genre you decide you’re going to base your media text on, in this case a music video, that genre is going to attract a specific audience, and you will need to keep in with the conventions of that genre to keep your audience interested. Conventions of a genre are also helpful because they set up a template for other media makers. Lastly Genre is an important aspect because it helps associate artists with a particular identity e.g. Avril Lavigne is a pop artist but with a slightly dark, Gothic hint to her. This is an example of Ryall’s Triangle of linking the audience, artist and music video director together.
The genre of my music video is Indie – “The Power Of Love” It falls into this genre due to the main instrument being a piano which is typically used in indie songs, though previous versions of the song e.g. Frankie Goes to Hollywood would be classed as Indie Rock, due to the earthy, masculine tones, and the use of drums and bass instruments.
                                                                                                                                                                                                                                                             Typical iconographic signifies of Indie Music Videos include:


Editing/Style: typically will be a combination style of Narrative and Performance. Usually either very simple or complicated structures. A lot of Indie Music Videos focus around a serious or sad subject, and will contain a lot of symbolic Meaning Making Moments.

Sub Genres of Indie Music Videos: Rock, Folk, Electronic, Pop, Hip Hop and Dance

Mis En Scene- Costumes (Male)- checked shirt, messy hair, casual clothing, no accessories. (Female) – simplistic make up, big eyelashes, hair usually worn down